Haze Launch

The Jetson Haze was a new bike launched in the summer of 2022. The Haze has more features & better mileage than any bike currently on Ridejetson.com. The objective was to create hype and mystery around the new bike during the pre-launch phase & show the fun & lively range of use during the launch phase.

For this launch, our main challenge was to create a visually compelling campaign that would draw new & old customers in. For the visual aesthetic, we decided to allude to the name of the bike, Haze, and introduce dark gradients & close crops so that the bike can be somewhat visible and hazy. The dark visuals are juxtaposed with bright and lively lifestyle images to show the different usages and features in practice.