Back to School
Sale Campaign

Jetson launched a sale campaign to promote the new school year during the back-to-school season. Although most students typically travel to school by bus, car, or train; Jetson aimed to offer an alternative option with e-scooters and e-bikes.

To generate excitement for returning to school, I incorporated a sense of fun nostalgia associated with school, such as doodling on a notebook and decorating a locker. I wanted to make the journey to school enjoyable, so the copy and design reflect youthful, fun energy.

2022