JLR 2.0 Launch

Jetson Light Riders (JLR 2.0) were relaunched in early 2022, the new bikes have innovative technology that allowed for lava LED lights. For this launch, we really wanted to focus on the light features that are exclusive to this bike.

Our objective is to explain the new feature & color options for the bikes. We decided to push forward the lava lights features in the email & informational landing page.