Mead, also known as honey wine, is a fermented drink made from honey and water. Modern technology has made it easier to produce mead, leading to a surge in popularity among consumers in the US.

HAPBEE is a youthful meadery that revitalizes this ancient beverage for a new generation. The brand exudes energy and vibrancy, which is reflected in its playful packaging and catchy taglines. To establish a loyal customer base, HAPBEE hosted an event to introduce consumers to mead and used social media ads and posters to promote the brand's presence

2018